楚雄棋牌

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                            深耕精准,酷开网络领跑OTT智慧营销新生态

                            来源:融合网|fslekai.com 作者:张华 责任编辑:方向 发表时间:2018-07-17 16:17 阅读:次
                            核心提示:大屏指数的发布,不仅标志着OTT行业用户流量价值量化工具的成功打造,也标志着OTT智慧营销体系的进一步完善。封保成表示,一直以来,酷开网络都致力于构筑更具价值的OTT广告生态,借助技术赋能,酷开网络希望为OTT大屏带来更多的议价空间,全面开启OTT品效合

                            2019NIAN7YUE16RI,YI“ZHIYINSHIDAI”WEIZHUTIDEKUKAIWANGLUODAPINGZHISHUFABUJIDAPINGJIAZHITANSUOYUFENXIANGHUIZAISHANGHAIJUXING。

                            楚雄棋牌 SHENZHENSHIKUKAIWANGLUOKEJIYOUXIANGONGSIZHIXINGFUZONGCAIFENGBAOCHENG、SHUJUBUZONGJIANZHAOLEI、ZHONGGUOSHANGWUGUANGGAOXIEHUIHUIZHANGLIXISHA、HUXIAOSHUZISHANGXUEYUANCEOYUANJUN、GUOSHUANGKEJILIANXIZONGCAILIFENGDENGJIABINCHUXILEBENCIFENXIANGHUI,GONGTONGJIANZHENGLEOTTZHIHUIYINGXIAOXINSHIDAIDEDAOLAI。

                            JURONGHEWANG|fslekai.comHUOXI,HUISHANG,KUKAIWANGLUOYITUOSHUJUQUDONG、AIFUNENGZHENGSHIFABULEDAPINGZHISHU。ZUOWEIOTTXINGYECHUIZHIJINGXIHUALINGYUZHISHUCHANPIN,DAPINGZHISHUYIKUKAIWANGLUOQUANLIANGYONGHUXINGWEISHUJUWEIJICHU,TONGGUOJIANGYONGHUXINGWEIMOXINGHUA、TOUFANGGUOCHENGSHISHIHUA、TOUFANGXIAOGUOZHIBIAOHUA,RANGOTTDAPINGJIAZHIKEGANKEZHI。

                            DAPINGZHISHUDEFABU,BUJINBIAOZHIZHEOTTXINGYEYONGHULIULIANGJIAZHILIANGHUAGONGJUDECHENGGONGDAZAO,YEBIAOZHIZHEOTTZHIHUIYINGXIAOTIXIDEJINYIBUWANSHAN。FENGBAOCHENGBIAOSHI,YIZHIYILAI,KUKAIWANGLUODOUZHILIYUGOUZHUGENGJUJIAZHIDEOTTGUANGGAOSHENGTAI,JIEZHUJISHUFUNENG,KUKAIWANGLUOXIWANGWEIOTTDAPINGDAILAIGENGDUODEYIJIAKONGJIAN,QUANMIANKAIQIOTTPINXIAOHEYIYINGXIAOXINSHIDAI。

                            更懂TH 协同用户深挖大屏价值

                            楚雄棋牌 MUQIAN,SUIZHEGERENSHEBEILIULIANGHONGLIQURUO,OTTDAPINGYIJINGCHENGWEISHUZIYINGXIAOSHIDAIDEXINLIULIANGRUKOU。CHULEZHONGDUANTILIANGHERIHUOYUEDUDEYOUSHI,OTTDAPINGYINGXIAOZUIDADEQIANLISHIGONGPINGCHANGJINGXIAYIPINGDUIDUORENYONGHUJIAZHIDELIEBIAN。

                            但是,与私屏场景下目标受众“TA”(Target Audience)所形成的人群画像不同,OTT大屏下的数据是以家庭为单位形成的数据源,为了更好地挖掘OTT大屏用户价值,酷开网络率先引入目标家庭“TH” (Target Household)概念,重新定义家庭场景化标签,依据现有用户信息建模,全方位刻画家庭画像,形成酷开网络独有的动态家庭用户画像。(责任编辑:方向)

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