楚雄棋牌

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                    从品牌曝光到ROI转化,酷开网络OTT生态赋能大屏智慧营销

                    来源:融合网|fslekai.com 作者:张华 责任编辑:方向 发表时间:2018-07-19 15:31 阅读:次
                    核心提示:在注意力分散和产品迅疾迭代的环境下,同时实现品牌价值和效果转化的双重提升已经成为广告主最普遍的营销诉求。那么,如何实现OTT大屏营销的品效合一?近日,酷开网络在上海举办了以“指引时代”为主题的酷开网络大屏指数发布暨大屏价值探索与分享会,提出了

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                    多场景赋能:优化投放组合,助力品牌曝光

                    XIANGYAOSHIXIANPINXIAOHEYI,SHOUXIANYAOSHIXIANPINPAIDEYOUXIAOPUGUANG,RANGXIAOFEIZHERENZHIPINPAI。ZAICHUANTONGOTTGUANGGAOTOUFANGGUOCHENGZHONG,KAIJIGUANGGAOYIZHIBEIRENWEISHIZUIJUXIAOGUODEGUANGGAOTOUFANGXINGSHI,SHUJUXIANSHI,2018NIAN,KUKAIWANGLUOGUANGGAOYINGSHOUZHONG,KAIJIGUANGGAOSUOZHANBILIGAODA94%。

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                    源生DMP赋能:广告投其所需 助力精准触达

                    作为流量新入口,相比较于PC端、移动端的“私屏”,作为“家庭公屏”存在的OTT大屏更具多人参与性、决策性、话题性的场景营销优势,但如何更好地定向以家庭为单位的用户触达呢?(责任编辑:方向)

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