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                          夏普受困平板电视 联合电信营销IPTV水土不服

                          来源:IT商业新闻网 作者:柳青 于阅 责任编辑:王月宝 发表时间:2010-08-03 22:43 阅读:次
                          核心提示:广电专家、融合网主编吴纯勇在接受媒体采访时认为,此次双方合作,最受益的是上海电信和百视通。对于夏普这样的家电厂商来说,最主要的收益就是可以借着高清电视和IPTV这两个噱头,来向用户进行市场营销与推广。

                          7YUE29RI,ZHONGGUODIANXINYUXIAPUZAISHANGHAIJUXINGHEZUOQIANYUEYISHI,LIANHEYINGXIAOGAOQINGIPTV。JUXI,CONGJIRIQIZHI10YUEDI,ZAISHOUQUANQUDAOGOUMAIXIAPUGAOQINGDIANSHIDEYONGHU,ZAIANZHUANGIPTVSHIKECANYUXIANGGUANYOUHUIHUODONG。DANZAIXIAPUDENGWAIZIPINPAICHANGSHANGWEI“RUXIANGSUISU”,JINJUBEIYUANYOUPINPAIXIAOYINGDENGQINGKUANGXIA,TUIGUANGIPTVYEWU,YEYOUBUSHAOKUNNANCUNZAI。

                          SHANGHAIDIANXINZONGJINGLIZHULIJIANSHICHANGBUJINGLIHEJIANMINGTOULU,SHANGHAIDIANXINZICONG2005NIAN7YUECHUTUICHUIPTVQI,ZHIJINYIFAZHANJIN150WANYONGHU,IPTVHUOYUEDUCHIXUBAOCHIZAI80%YISHANG。

                          JIZHELEJIEDAO,PINGJIEZHEDIANXIN“CHENGSHIGUANGWANG”YEWUDEPUZHAN,GAOQINGIPTVYEWUCONGQUNIANKAISHIBEISHANGHAIDIANXINXUNSUTUIDONG。SHANGHAIIPTVYONGHUMUQIANKESHOUKANDAO11LUGAOQINGDIANSHIPINDAO。


                          夏普受困平板电视 联合电信营销IPTV水土不服

                          GONGXINBUDIANXINYANJIUYUANYANJIURENSHICHENG,2010-2012NIANJIANGSHIWOGUOSANWANGRONGHEDESHIDIANJIEDUANHEMOHEHUANCHONGQI,SHIDIANJIEDUANIPTVRENGCHUYUFEIWANQUANSHICHANGHUADEFAZHANHEJINGZHENGZHUANGTAI,DANSUIZHECHANYEHUANJINGDEWANSHANHEXIAOFEIZHERENZHIYUJIESHOUCHENGDUDETIGAO,IPTVDEYONGHUGUIMOBIJIANGWENBUKUOZHANG。YUJIGUONEIIPTVYONGHUGUIMODAO2013NIANJIANGCHAOGUO2100WAN,NIANFUHEZENGZHANGLVJIANGGAODA46%。

                          HUACHUANGZHENGQUANBAOGAOYERENWEI,XIABANNIANSANWANGRONGHEKENENGJIANGJISHUZIDIANSHI、IPTV、CMMB、WANGLUOSHIPINDENGXINGYETIGONGJUDASHICHANGJIYU。

                          RIBENSHICHANGYANJIUGONGSIBCNFENXISHIIchiro MichikoshiRENWEI,GUONEISHICHANGXUQIULIANGBUDUANWEISUO,RIBENDIANSHIZHIZAOYEJIANGMIANLINZHONGXINXIPAI,ZOUCHUGUOMENJIANGCHENGWEIBIRANXUANZE。RIBENFANGSONGXIEHUI(NHK)YEYUJINRIBAODAO,RIBENDIANSHIZHIZAOSHANGZAIMIANDUIRIYUANHUILVBUDUANSHANGZHANG、SHIJIESHICHANGXIAOTIAOWEIMIDEQINGKUANGXIA,LIYONGDUOZHONGJUCUODAZHANHAIWAISHICHANG。XIAPUZUOWEIQIZHONGZHIYI,CIFANJIUXUANZELEYUSHANGHAIDIANXINLIANSHOUGONGTUIIPTVYEWU。ZAIXIAPURENSHIFALAIDEGUANYUCICISHUANGFANGHEZUODECAILIAOZHONG,JIZHEKANDAOSHANGMIANCHENG,“(ZHONGGUODIANXIN)BENCIYUXIAPUDEYINGXIAOHEZUOJIANGTONGGUOZHONGDUANHEZUOPINPAIJINYIBUKUODAGAOQINGIPTVYEWUDETUIGUANGQUDAO,XUNSUTISHENGGAOQINGIPTVDEPUJILV。”

                          NUODAZIXUNFENXISHIGUJINGGAOSUJIZHE,YOUYUCHANPINPIANGAODUAN,XIAPUDIANSHIZAIGUONEISHICHANGDEZHANYOULVBINGBUSHIHENGAO。ZAIGUJINGKANLAI,CICIDIANXINYUXIAPUDEHEZUOYESHIZIYUANDEYOUXIAOLIYONG,ZHEIYANGDEMOSHIYEHUIBEIQITACHANGSHANGSUOJIEJIAN。

                          有统计显示,外资品牌电视机在国内市场上占有约四成份额,并且均由一二级市场销售平台“消化”。但从今年开始,随着一二级市场需求量放缓,长期扮演销量先锋的外资品牌产品也有些吃不消了。夏普、三星等外资厂商虽说在销量上有小幅抬升但也不可过于乐观。(责任编辑:王月宝)

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