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                              3G补贴骤降 厂商造血压力陡增

                              来源:第一财经日报 作者:李娜 责任编辑:韩杰 发表时间:2013-07-10 10:14 阅读:次
                              核心提示:可以看到,近几年国产手机厂商也在中高端市场发力,包括华为、中兴、Oppo、Vivo、联想、酷派等在内的国产品牌都想在售价3000元以上的手机市场上有所突破,纷纷试水高端市场,但目前来看高端市场暂时还是被苹果、三星把持。

                              ZHONGGUOYIDONGDUIZHONGDUANCHUZHAOJIANGDI3GBUTIEHOU,QITALIANGDAYUNYINGSHANGYENAIBUZHULE。

                              YI WEIJINGZHENGSHIDELIANTONGNEIBUYOUJIANZAIYENEILIUCHUAN,DAYISHILIANTONGBINGBUCANYU3GQINGCANGCELVE,MUQIANMEIYOUTINGZHIHUOJIANGDI3GBUTIE。ERZHONGGUODIANXINZEBIAOSHI,2014NIANJIANGCONGYONGHUGENGDUOZHUANYIDAOBUTIEQUDAO,YOUQUDAOZHANGWOBUTIEFANGSHI,ZENGJIAQUDAOFANDIAN,QIDONGSHIZHANGWANGXIAOCHUBIAOSHI,ZHONGGUODIANXINGULIGONGKAISHEHUIQUDAOHEHULIANWANGDIANSHANGPINGTAIJINXINGXIAOSHOU,MUBIAOSHIJIANGHOULIANGZHETISHENGZHI90%。

                              YOUYENEIRENSHIBIAOSHI,ZHEISHI2008NIAN3GPAIZHAOFAFANGYILAI,YUNYINGSHANGZIZHUQUDAOCAOPANBILIZUIDIDEYINIAN。

                              “YIWANGSHOUJIMAIDEHAOSHISONGCHUQUDE,BUSHIMAICHUQUDE。YUNYINGSHANGZHUANXINZUOTAZIJIGAIZUODE,BUZAIBUTIE,YIWEIZHEXIAOSHOUYAOKAONIZIJILA。”NubiaZONGJINGLINIFEIDUI《DIYICAIJINGRIBAO》BIAOSHI,RUGUOZHEIJIANSHIQINGZHENDENENGLUODAOSHICHU,DUIYENEIKENDINGHUIYOUYIDINGDEYINGXIANG,DANDAOSHENMECHENGDUHAIHENNANSHUO。

                              造血能力几何

                              ZAIGUOQU,YUNYINGSHANGBUTIEDUIYUSHOUJICHANGSHANGLAISHUOWUYISHIXIAOLIANGBAOZENGBEIHOUZUIDADEZHICHI。

                              YENEIRENSHIZHICHU,MEINIANSHOUJICHANGSHANGWEISANDAYUNYINGSHANGSHENGCHANDEDINGZHISHOUJIDUONENGDADAOSHANGBAIKUAN,DUIYUGUOCHANSHOUJICHANGSHANGLAISHUO,YUNYINGSHANGJIHUWEITAMENDESHOUJIXIAOSHOUYEWUKANGXIALEBANBIJIANGSHAN。

                              YUNYINGSHANGQUDAOCHUHUOJIAODADEYIJIASHOUJICHANGSHANGCIQIANDUIJIZHEBIAOSHI,YIKUANYUNYINGSHANGDINGZHIDESHOUJI,KENENGCHANGSHANGDECELVEJIUSHIQIAN50WANBUBUZHUANQIAN,50WAN~300WANBUZHIJIANSHAOZHUANYIDIAN,300WANBUYISHANGCAISHILIRUNKONGJIAN。GENZHEYUNYINGSHANGZOU,BUTIEBUJINJINJIYUNYINGSHANGQUDAO,HAIYOUGONGKAIQUDAO,ZHEISHIHOULIRUNJIULAILE。JINGUANYOUXIEFENGXIAN,DANXIANGJINRUYUNYINGSHANGDINGZHIXINGYEDECHANGSHANGYIRANHENDUO。

                              楚雄棋牌 DANJIHUAMEIYOUBIANHUAKUAI,RUGUOSHUOJIANGDIBUTIEDEXIAOXIZAIQUNIANZHISHIXIE“FENGCHUICAODONG”,JINNIANJIUSHIYAO“DONGZHENGE”LE。

                              楚雄棋牌 TISHENGARPU(Average Revenue Per User)ZHI,JIMEIGEYONGHUGONGXIANDESHOURU,CHENGWEIZHONGGUOYIDONGZAIDIAOZHENGZHONGDUANCELVEZHONGDEZUIZHONGDEYIQUAN,ERFEIZHIQIANDEMAIYIBULUOJIJIUYOUCHOUJIN。

                              楚雄棋牌 “ZAIZHEIGEFANGMIAN,SHOUJICHANGSHANGHAISHIBIJIAOBEIDONGDE,BUSHAOSHOUJICHANGSHANGHUIYINCIBEIXIPAI。”IDCZHONGGUOFUZESHOUJISHICHANGYANJIUDEGAOJIFENXISHIYANZHANMENGDUIJIZHEBIAOSHI,ARPUZHIZHUYAOTIXIANZAILIANGFANGMIAN,YIFANGMIANSHIJIYUTONGXINHUAFEIDEFEIYONG,GAODUANYONGHUZHANYOUSHI。LINGYIFANGMIANSHIRUANJIANXIAZAIHUOZHEAppXIAOFEIYILEI。WEILAI,YUNYINGSHANGHUIGENGYUANYIHEZHEILIANGFANGMIANJINGYINGNENGLIHAODECHANGSHANGSHENDUHEZUO。

                              KEYIKANDAO,JINJINIANGUOCHANSHOUJICHANGSHANGYEZAIZHONGGAODUANSHICHANGFALI,BAOKUOHUAWEI、ZHONGXING、Oppo、Vivo、LIANXIANG、KUPAIDENGZAINEIDEGUOCHANPINPAIDOUXIANGZAISHOUJIA3000YUANYISHANGDESHOUJISHICHANGSHANGYOUSUOTUPO,FENFENSHISHUIGAODUANSHICHANG,DANMUQIANLAIKANGAODUANSHICHANGZANSHIHAISHIBEIPINGGUO、SANXINGBACHI。

                              “CONGLINGYIFANGMIANLAISHUO,HUAWEIYIJINGDUIKAIFAZHEKAIFANGLEPINGTAI,BINGQIEJIADAZIYOUEmotion UIDEYONGHUTIYAN,TIGAOYONGHUDEJIESHOUDU。”YANZHANMENGDUIJIZHEBIAOSHI。ERZHONGXINGDENGSHOUJICHANGSHANGYEKAISHIJIAQIANGYUHULIANWANGQIYEDEHEZUO,CONGRUANJIANBAOKUOUIDENGFANGMIANJINXINGTOURU。

                              “ZHONGGUOSHOUJICHANGSHANGApp StoreYINGSHOUPAIXINGQIANSANMING:HUAWEI、XIAOMI、Oppo,SANJIA2013NIANYINGYONGSHANGDIANYINGSHOUJUNGUOYI,SHOURUZHUYAOLAIYUANWEIYOUXI。”SHOUJIZHONGGUOLIANMENGMISHUZHANGWANGYANHUIDUIJIZHESHUO,QISHISHOUJICHANGSHANGBUZHUANQIANSHIGEWUQU,YIXIEGUOCHANSHOUJICHANGSHANGYIJINGZHUJIANZOUCHUBUZHUANQIANDEKUNJING,BINGQIEGUIMOHEYINGLIDOUHAIBUCUO。

                              DANJUJIZHELEJIE,DUIYUDADUOSHUGUOCHANSHOUJICHANGSHANGLAISHUO,YONGHUNIANXINGDEPEIYANGRENGXUYAOSHIJIAN。CONGZHONGDUOSHUAJIQUDAOZONGHESHUJUXIANSHI,PAIMINGQIANWUDECHANGSHANGZAI2013NIANTONGGUOCENGCENGQUDAOSHUAJI,ZIYOUROM/UI、CHUSHIYINGYONGYUZHUANGDESUNSHILVGAODA30%YISHANG。

                              ZAIGOUZHUSHENGTAIQUANTIGAOXIAOFEIZHEYINGYONGGOUMAILIFANGMIAN,GUOCHANSHOUJICHANGSHANGYIRANHAIZAI“LUSHANG”。

                              疲态追赶

                              YUBUTIEXIANGBI,RANGGUOCHANSHOUJICHANGSHANGLVEGANPITAIDESHIGONGYINGLIANDEZHENGHEBUFEN。

                              王艳辉对记者表示,4G销量上不去很大的一个原因是很多手机厂商都在等待芯片出货。他表示,目前4G中主要是高通、Marvell等国际芯片企业唱主角,但随着下半年联发科、展讯、联芯等企业的4G芯片产品陆续规模商用,厂商才会有大的动作。(责任编辑:韩杰)

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