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                  聂辰席:打造智慧广电 畅享数字生活

                  来源:融合网|fslekai.com 作者:融合网 责任编辑:韩杰 发表时间:2014-03-25 12:41 阅读:次
                  核心提示:CCBN走过了22年历程,已成为国内外广播影视及相关行业新知识传播、新技术推广、新成果展示的重要平台。本届是历年来规模最大的一次展会,希望大家进一步增进了解、深化合作、互利共赢,推动广播影视业繁荣发展。

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                  二、打造智慧广电、畅享数字生活,要坚持受众为本、内容为王,加快智能化生产运营、分发传播。一是平台智能化。在媒体融合发展的进程中,由智能化平台主导媒体生态的特征愈加明显。广播影视要从广电专网向互联互通的IT架构转变,从单纯的“内容制作机构”升级为内容制作、运营、分发的智能化平台,整合汇聚不同种类的媒介资源和生产要素,实现内容加工、内容汇聚、内容经营、内容管理的全流程一体化,打造智能适配互联的数据链、新媒体和传统媒体智能协同的生产链、社会效益与经济效益兼顾的价值链。二是生产智能化。推进广播影视“采、编、播、存、用”流程集约化、数字化、智能化改造,兼顾多种业务形态、多种传输网络、多种服务模式、多种终端制式和跨网联动、多屏互动需求,实现开放协同、弹性高效、安全绿色的全流程网络化智能化生产,以及开放、融合、协同的可持续创新;兼顾传统媒体与新媒体的终端呈现特点,利用大数据分析,开发适应数字生活需要的智慧产品。三是传播智能化。智慧媒体,不仅能使受众获得信息,还能通过对信息的筛选分析进行重新组合,并将准确信息传递给特定人,为人们提供有效、即时、个性化的信息服务。广播影视要改变“重发端不重收端、重覆盖不重受众”的现象,真正以受众为本,充分利用数据分析、情景感知等先进技术以及社交媒体手段,在统一用户数据和内容数据管理的基础上,形成“随需而变”的传播方式,提供精准化内容、满足个性化需求。(责任编辑:韩杰)

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