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                                为什么说合规是药企营销增长的大敌?

                                来源:医库 作者:医库 责任编辑:方向 发表时间:2017-04-10 12:00 阅读:次
                                核心提示:正常医药企业做市场活动决策,如果由BU审批或者市场部审批,3-4个工作日就下来了,但是加上合规,再加上法务部与财务审核,通常会把流程上升到半个月-1个月,而且合规部门的存在就是挑毛病的,如果没毛病如何显示他存在的意义呢?因此即使不做任何事,合规部

                                JINGGUOLEQUNIANYIZHENGNIANDELIANGPIAOZHIDAIYINGGAIZENGZHUBULUODI,DAOYANDASHANGYEHUILU,YIYAODAIBIAOBEIANZHIDENGXILIEZUHEQUANDECHULU,KANLAIGUOJIASHIXIANGCONGYUANTOUKAISHIZHILIYIYAOLIUTONGXINGYEDELUANXIANG。

                                楚雄棋牌 ZUIJINWOMENZOUFANGLEYIXIEYIYAOQUANNEIRENSHI,TAMENSHUOXIANZAIYAOQIYINGXIAOYUELAIYUENANZUOLE,HENDUORENBAMAOTOUZHIXIANGHEGUI,TAMENRENWEIHEGUISHIYAOQIYINGXIAOZENGZHANGDEDADI,ZHUYAOLIYOUYOUYIXIALIANGDIAN:

                                1、大幅增加成本,降低决策效率

                                楚雄棋牌 HEGUIYANZHONGZUAILEQIYEGEZHONGJUECEHESHICHANGHUODONGDEXIAOLV,BINGQIEDAFUZENGJIALEQIYECHENGBEN。ERSUOYOUCHENGBENDETAISHENGZUIZHONGBIRANTIXIANZAISHOUJIASHANG,ZHEISHIJINGJIXUEJIBENYUANLI。

                                ZHENGCHANGYIYAOQIYEZUOSHICHANGHUODONGJUECE,RUGUOYOUBUSHENPIHUOZHESHICHANGBUSHENPI,3-4GEGONGZUORIJIUXIALAILE,DANSHIJIASHANGHEGUI,ZAIJIASHANGFAWUBUYUCAIWUSHENHE,TONGCHANGHUIBALIUCHENGSHANGSHENGDAOBANGEYUE-1GEYUE,ERQIEHEGUIBUMENDECUNZAIJIUSHITIAOMAOBINGDE,RUGUOMEIMAOBINGRUHEXIANSHITACUNZAIDEYIYINI?YINCIJISHIBUZUORENHESHI,HEGUIBUMENCUNZAIBENSHENJIUHUICHUANGZAOHENDUOGONGZUOLIANG,BUCHONGHENDUOSHUJU,ZHEIYANGCONGXINGSHISHANGQIYEXIAOLVHUIBEIYANZHONGDEZUAI。ERQIEHEGUIBUMENYOUBIANZHIYOURENLIYOUYUSUAN,BENSHENJIUHUIXIAOHAOHENDADECHENGBEN。

                                TONGSHI,HENDUOYIXIANDEDAIBIAOHEDAQUJINGLIDOUZAIBAOYUANSHUO,WOMENHAISHIXIAOSHOUMA?MEITIANDOUYAOTIANDALIANGDEBIAOGESHUJUDAN,KUAIBIANCHENGSHUJUKULURUYUANLE,DANGRANZHEIYESHIXINGSHIHEGUIZHONGBIXUYAOWANCHENGDESHIQING,QIANCHERENLI,QIANCHEJINGLI,XIAOHAOHENDUODECHENGBEN。

                                2、从另一个角度来说,肯定是不合规营销的效果好,所有效果好的东西必然由很多的擦边球带来。

                                楚雄棋牌 HENDUOYAOQI,BAOKUOKUAGUOYAOQI,TAMENJINGCHANGHUISHUOZIJIXUESHUHUIYIDEXIAOGUOHAO,DANSHISHISHANGJIYUHENDUONEIBUBAOLIAO,YAOQIXUESHUHUIYIDALIANGZAOJIASHIXINGYEQIANGUIZE,YOUXIECANHUIDESHENZHIDOUSHIZIJINEIBUDEREN,RANHOUZAIHUIYIXIANCHANGPAIZHAO,LIUXIASUOWEI“ZHENGJULIAN”。

                                GENBENMEIYOUDUOSHAORENCANJIADEXUESHUHUIYI,YINGXIAOXIAOGUOWEISHENMEHUIHAONI?YUANYINJIUSHIHENDUORENTONGGUOSUOWEIDEXINGSHIHEGUIHOU,BAQIANTONGGUOGEZHONGCAIWUSHOUDUANZHUANYICHULAIJIYISHENGFAFANGLIYIQUDONGHEHUIKOU,RANHOUBAZHEIXIEDAIJINXIAOSHOUHUODEDEXIAOLIANGZHUANYIDAOSUOWEIDEXUESHUYINGXIAOSHANG。

                                楚雄棋牌 SUOYIHENDUODEYAOQIYIXIANBUMENKANBUSHANGSHICHANGBU,YINWEITAMENRENWEINEIXIEXIAOLIANGDOUSHITAMENYIXIANDAIBIAOZUOCHULAIDE——“NIZENMEZHIDAOKAIZHEIGEHUIYIXIAOLIANGJIUSHANGSHENGNI?HEKUANGHENDUODOUZAIZAOJIA,HENDUODOUZAILANGFEI!”

                                事实上也是,因为回扣是所有营销中效果最好的,不仅医疗领域,各行各业都一样,因为直接的利益驱动会让整体链条更加扁平化和有效率,并且能够直达核心的KPI,立竿见影,马上就有效果。(责任编辑:方向)

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